Customer orientation, continuous improvement, responsibility for resources and the aptness of the QM system are the four equal pillars of our quality policy.
Customer orientation: Define quality together with the customer and work purposefully to fulfil the agreed objectives – React reliably in case of deviations – Be guided by the model of an honourable businessman.
Continuous improvement: Plan ahead for demands which will arise in the future – Be ready to question the status quo (even if things are apparently functioning well) – Cultivate fruitful dialogue on new ideas.
Responsibility for resources: Intergenerational equity as the measure – Contribute actively within the framework of one’s own possibilities – Scarcity as the inspiration for more intelligent solutions – Identify cross-system influences and work cooperatively.
Aptness of the QM system: The QM system serves people, not vice versa – As simple as possible, as detailed as necessary – The greatest risk for the quality capability of an organisation lies in the blinkered concentration on superficial conformity – Structure and a systematic approach create a space in which intuition and imaginativeness can unfold.